2O minute Delivery: Game changer in quick Commerce
Quick commerce is revolutionizing the global marketplace, and it’s fascinating to see just how companies like Flipkart, Walmart, and Zomato are jumping in to adapt their strategies. Imagine being able to order your favourite snacks or essentials and receiving them at your door within 20 minutes! It’s a new reality in the online shopping landscape.
Flipkart has been a pioneer in e-commerce in India, but its recent focus on quick commerce is impressive. They’ve recently launched a service that promises delivery within 20 minutes, which is a game changer! This service operates through select dark stores. Dark Stores are warehouses positioned closer to urban centres, packed with the most popular products.
The convenience of ordering necessities and getting them within minutes is appealing, especially for busy individuals. In addition to that, they’ve strategically partnered with local retailers to expand their reach. This not only benefits Flipkart but local stores too, enhancing community support and creating a win-win situation.
Walmart won’t just sit back and watch while competitors grow. They, too, have embraced the idea of quick commerce. With a vast supply chain and an impressive number of physical locations, they are uniquely positioned to fulfil quick deliveries.
In areas where they operate, Walmart has been implementing strategies such as using neighbourhood markets as local hubs. They’re focusing on adapting their app to allow customers to order items that can be gathered quickly from these stores. Imagine being busy with your family, and needing ingredients for dinner at the last minute.
Walmart’s commitment to low prices while ensuring fast delivery is helping them to capture a broader market. They are also testing various partnerships with delivery services to make this thunderstorm of quick deliveries even stronger!
Zomato, which initially gained traction as a restaurant review and food delivery app, has shifted gears into the quick commerce space. They are smartly doubling down by offering grocery and essentials delivery with a similar time frame: around 20 minutes!
Their model is simple yet effective. By partnering with local merchants, Zomato ensures a broad array of products in their inventory. So whether you’re craving a late-night chocolate bar or need fresh vegetables, all you have to do is open the app and place your order. Plus, their usage of micro-warehousing helps them keep inventory close to customers. This also means they can quickly adapt to consumer demand based on what people order.
Zomato has also introduced subscription models to encourage repeat purchases, which is a smart move towards customer loyalty. I sometimes think about how convenient it would have been during busy weeknights when we needed groceries!
In a world that seems to move faster every day, the quick commerce strategy by Flipkart, Walmart, and Zomato is not just a trend; it might just be the new standard. These companies are adapting their business models and tweaking their approaches to cater to convenience-hungry customers. It’s exciting to consider how shopping will evolve in our day-to-day lives.
It’s time to try making those late-night snack runs or grocery orders through these platforms and experience the magic of quick commerce!
– By Santiswaroop Pandi, IMS Ghaziabad