Roastea marks milestone with 2nd Ahmedabad outlet and 5th Airport outlet strengthening their expansion strategy
The omnichannel beverage brand has taken flight with its new store in the departure terminal of Sardar Vallabhbhai Patel International Airport
India, 30th August 2024 – Roastea, the renowned omnichannel beverage brand, is thrilled to announce the grand opening of its yet another store at the Security Hold Area (SHA) of Ahmedabad’s Sardar Vallabhbhai Patel Airport – Domestic Terminal. This marks their 2nd store in Ahmedabad Airport and their 5th across all Indian Airports, further strengthening their presence in high-traffic locations.
This strategic location was carefully chosen to cater to the specific needs and preferences of airport travellers. The SHA (Security Hold Area) is a high-traffic area, providing Roastea with a captive audience of passengers seeking a quality respite before their flights. This location offers travellers a convenient and inviting space to unwind not just for the working population who travel for business but for families and people of all ages and indulge in a variety of delights before their flights. By establishing a presence in this prime location, Roastea aims to become a familiar and trusted visiting point for travellers seeking a delightful culinary experience.
At this outlet, travellers will be offered a host of options to tantalise their taste buds while waiting for their flights. From classic cappuccinos, aromatic ghar waali chai to refreshing cold brews and thick, creamy shakes, Roastea’s beverage offerings are second to none. For everyone who is seeking a satisfying snack, the menu includes around 50 food items ranging from freshly assembled sandwiches, wholesome rice bowls to sweet delicacies such as chocolate Tarts, Muffins, Cookies & Cakes.
Commenting on the launch, Chaitanya Bhamidipaty, Co-founder, Roastea, said, “We are thrilled to introduce Roastea’s exceptional flavors and quality to the discerning travellers of Ahmedabad yet again. Our goal is to provide travellers with a memorable experience that exceeds their expectations. The airport’s high passenger volume, prime location within the Security Hold Area, and the city’s growing economy and tourism industry provide a strong foundation for Roastea’s success. Our passion for crafting exquisite beverages and snacks has driven us to this moment, and we are eager to share our culinary artistry with the travellers at Ahmedabad airport.”
Roastea’s unique selling point is its centralized kitchen, which ensures that customers enjoy freshly baked and cooked food, elevating their in-transit dining experience. Following the successful launch of their previous airport outlets, Roastea now operates five airport locations, solidifying their strategic expansion in areas with high footfall. Their vending machines, which have been a hit with corporate clients, are now extending their reach to cater to the working population in transit. This expansion allows customers to enjoy the same consistent quality and taste they’ve come to love, making it even easier for travellers to access their favourite beverages on the go.
With its convenient location and exceptional offerings, Roastea is poised to become a favourite destination for airport passengers seeking a memorable food and beverage experience.
Jessica Sonavane
Senior Account Executive – PR Practice
Mobile:+91 7666698998 | Email : jessica.s@sgapl.net