RENEE drops their latest campaign for Midnight Kohl Pencil featuring Mrunal Thakur as the new face!
After breaking the internet several times, India’s leading beauty brand has teamed up with the Indian diva who will be the face for their color cosmetics range
India, Mumbai, 13th August 2024: Renee Cosmetics, a new age beauty brand, is excited to announce their first TVC featuring the stunning Mrunal Thakur as the brand’s new face for their color cosmetics range. This marks RENEE’s first national TVC showcases the RENEE Midnight Kohl Pencil, promising to elevate your everyday look with just one stroke.
Known for her captivating performances in blockbusters like Sita Ramam, Mrunal Thakur embodies the perfect blend of natural beauty and versatile acting talents making her a perfect fit for RENEE. Her growing fanbase and relatable charm resonate with the brand’s vision of empowering women through everyday makeup essentials.
The RENEE Midnight Black Kohl Kajal Pencil is designed for those seeking long-lasting, intense eye definition. Kajal is a beloved product, but often comes with challenges like smudging and lack of pigmentation. RENEE Cosmetics has tackled this problem with their Midnight Kohl Pencil. This kajal delivers intense color that lasts up to 24 hours, enriched with vitamin E for added nourishment. It’s a game-changer for anyone who loves the look of bold, defined eyes without the hassle of frequent touch-ups or panda eyes. The commercial highlights the transformative power of kajal, a staple in every Indian woman’s makeup kit. Its smudge-proof formula and smooth application make it a must-have for creating a variety of looks, from subtle to dramatic.
Commenting on the new TVC, Aashka Goradia Goble, Co-founder, said “Kajal has been used in India since generations & is an integral part of women’s makeup even today. RENEE has reinvented the classic kajal with their eyeconic Midnight Kohl Pencil that’s waterproof, smudge-proof and super long-lasting! We are delighted to have Mrunal Thakur, who personifies elegance and relatability that represents RENEE perfectly. RENEE believes that makeup should be a source of everyday confidence, and this TVC is a celebration of that message’’
Commenting on the launch, Indian Actress Mrunal Thakur, said, “I’m ecstatic to join RENEE as the face of their cosmetics range. RENEE is a brand that deeply understands and celebrates Indian beauty and is renowned for its innovation. Kajal is an essential part of my daily makeup routine, and RENEE’s Midnight Kohl Kajal feels like the perfect way to start my journey with them. Their commitment to creating products that honor Indian skin tones and innovative spirit makes me feel proud to be associated with the brand.”
About RENÉE Cosmetics:
RENÉE Cosmetics is an Indian makeup brand that strives to bring cruelty-free cosmetics products that are timelessly inspired and endlessly enhanced to bring the best of beauty products to evolving consumers. RENÉE Cosmetics is redefining beauty with its range of high-quality, FDA-approved innovative range of products. RENÉE believes in empowering women to own and enjoy their bold, ambitious persona and let their glam do the talking. The art of cosmetics is a true liberator and a beautiful form of expressing oneself in hues, tones, and shades. We seek inspiration from timeless beauty and transform it to meet the needs of the modern woman. RENÉE Cosmetics is soaring and surpassing old definitions of beauty, art, and expression. We are committed to empowering women to reinvent themselves, redefining how they desire to showcase their persona.
Appended is the link of the microsite: https://www.reneecosmetics.in/
For more Information, please contact:
Strategic Growth Advisors Pvt. Ltd
Jessica Sonavane
Email: jessica.s@sgapl.net