Roastea Unveils Dehradun Outlet – A New Jewel in their Crown
Elevating “on-the-go” Experiences with Signature Beverages and Delightful Menus
India, 29th July 2024: Nestled near the Himalayan foothills, Dehradun boasts a rich history steeped into tea culture. Known for its tea gardens with a distinct aroma, the city’s chai was once renowned and exported to several countries. Roastea, popular for its specialty coffees and artisanal tea experiences, announces the opening of its fifth on the go outlet and the first in Dehradun. This marks the brand’s inaugural presence in North India, strategically positioned to cater to a diverse population across the region and beyond.
Dehradun airport is the last airport after which the holy pilgrimage starts for “char dham “and Rishikesh, Haridwar, amongst others. attracting heavy footfalls at the airport almost naturally.
It is at this historic place that Roastea has opened its new outlet, spanning 200 square feet. promising a top-notch experience. It features an intriguing food menu ranging from quick bites to wholesome rice bowls, tailored to satisfy varying tastes and preferences. The outlet further distinguishes itself with an array of exceptional beverages and an elaborate, captivating food menu, setting it apart from other outlets in the place.
Strategically situated to serve a diverse clientele expanding cities in India, Roastea’s newest outlet in Dehradun represents a significant brand-building endeavour. The wide variety of specialty coffees gives it a natural edge over other competitors. Additionally, its vending machines, equipped with cutting-edge brewing technology, bring the authentic taste of home-brewed chai, coffee, and artisanal green teas all in one setting. This innovation challenges the perception that machine-prepared beverages lack freshness and authenticity, enriching the daily routines of their patrons.
Chaitanya Bhamidipaty, Co-founder of Roastea, expressed excitement about this strategic expansion, stating, We are thrilled to announce the grand opening of our strategic on-the-go outlet at Jolly Grant Airport, Dehradun. This new location promises excellent brand visibility and aims to serve passengers from all walks of life travelling through this busy airport.
Our single-point strategy is to offer a variety of beverages and food items that connect with the beautiful diversity of India’s customers. From cappuccinos for international travelers to samosas and gourmet rajma rice bowls for our North Indian patrons, our menu is designed to cater to every taste. Additionally, we provide curd rice for our South Indian customers and a selection of freshly assembled sandwiches, wraps, and croissants for the youth.
Understanding the unique needs of our diverse clientele, we have adopted a pure vegetarian format to ensure comfort and assurance for the numerous pilgrims traveling through the airport.
As we embark on this exciting venture, we are committed to providing exceptional service and delicious food options that reflect the diverse palate of our customers. We invite all passengers to visit our new outlet and experience the flavors and hospitality we are proud to offer at Jolly Grant Airport, Dehradun.
About Roastea:
Incorporated in 2019, by Lawyers turned entrepreneurs Anurag and Chaitanya Bhamidipaty, Roastea is the answer in waiting to India’s yearning for a good cup of tea and coffee with a homemade taste. Roastea started its first vertical – Fresh milk-based “The corporate coffee & tea vending machine” in 2019 with its home-grown own manufacturing setup, catering to MNCs, Corporates, Offices & Hospitals. It grew fast and quickly established its name in Gujarat as the best alternative to the existing corporate vending solutions due to its unique brewing technology in its made- in -India machines which Roastea manufactures on it own at its dedicated, sprawling 20000 sq ft manufacturing facility. After tasting success in the vending vertical, Roastea successfully expanded into premium cafes and kiosks at captive crowd-pulling locations.
The company has a wide portfolio ranging from filter coffees, western-style coffees (Cappuccino, Latte, Americano), Indian Masala Chais (Elaichi, Ginger, Masala, Tulsi, and Lemongrass) to Artisanal Green Teas (Detox Kahwa, Kashmiri Kesar Kahwa, Lemon Ginger and Honey Lemon). The product basket also includes haldi-milk and kaadha as immunity boosters. The premium cafes and kiosks have over 60 beverage options both in tea and coffee and also have unique menus with 50+ mouth-watering food to satiate the hunger pangs and thirst of on-the-go consumers at airports, malls, and office complexes.
Roastea Outlets offer a delightful fusion of specialty beverages and gourmet delicacies. Customers can indulge in an array of specialty coffees, refreshing green tea beverages, curated cold brews, and traditional chai, complemented by fresh slushes and invigorating smoothies, topped with handmade pastas, sourdough brick oven pizzas, and artisanal bakery treats, including assorted breads, croissants, Croissan’wiches entremets, and cold-baked cheesecakes. Located in premium real estate at prime locations, Roastea promises an unforgettable dining experience amidst a perfect blend of taste and ambiance.The Roastea outlets are known for their superb ambiance and experience.
Roastea currently operates around 2,500 vending machines in 35 Indian cities and has twelve outlets/cafes in Ahmedabad, Mangaluru, and Bengaluru.
For more Information, please contact:
Strategic Growth Advisors Pvt. Ltd
Jessica Sonavane
Email: jessica.s@sgapl.net